The Art, Science, and Business of Speaking
When speakers ask me how to get more exposure for their speaking business, I often advise that they think of themselves as the leader of a movement. Why? Because when you’re leading a movement, then you’re about something bigger than yourself. By its very nature, a movement is about drawing people in and mobilizing them… […]
Napoleon Hill, in his classic work, Think & Grow Rich, wrote that on the path to success, “Persistence is key. You will have temporary defeats. That’s a given. But don’t give up.” He went on to say that, “Most of us are good ‘starters’ but poor ‘finishers’ of everything we begin. The persistent person discovers […]
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Do you ever (always) feel overwhelmed by it all? What do you do? The fine folks over at Unbounce have put together a great infographic to guide you through the process of marketing yourself more effectively online (click to enlarge): Unbounce – […]
photo credit: marbla123 Just a simple question for you this week, and I’d love to hear your feedback: Do you see yourself as the steward or the star in your speaking business? One definition of steward, according to Merriam-Webster, is “one appointed to supervise the provision and distribution of food and drink in an institution.” […]
The National Speakers Association’s 2011 Annual Convention starts this weekend and it promises to be “rad, relevant, fresh, practical, fun and thought-provoking.” I would add overwhelming to the list… unless you go in with a plan. Do you have plan? If not, let me give you one. (You can adapt this same plan to help […]
A well-established speaker wrote to me a few weeks ago to share his thoughts about speakers raising their fees “beyond what they are worth” — before they have “earned” their fee level. Since setting fees is one of the topics I’m asked about most frequently by speakers, I thought I’d give my two cents […]