The Art, Science, and Business of Speaking
In this week’s Succeed Speaking newsletter, I identified five key qualities that will help you double your speaking business: 1. Be bold: Show no fear in the face of potential dangers or obstacles. 2. Be innovative: Don’t get comfortable with the way things have always been done. 3. Be valuable: Enhance your service to become […]
When answering questions on a recent call with speakers, I shared some tips on how speakers could better position themselves as a partner to speakers bureaus and one of my tips was to offer bureau-friendly — or better yet, bureau-specific — promotional materials. In response, one speaker said, “‘Bureau-friendly’ is a 90s concept to me […]
You want to “wow” your clients, right? How do you do it? With such an emphasis on ROI and lasting value these days, delivering customized content that is on-target with the event objectives is a good place to start. If you do everything else right but don’t deliver in those areas, you could be in […]
Are you struggling to define your brand? It may be easier than you think. First, let’s make sure we’re clear on what a brand is: “Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of […]
This will be a quick and seemingly ultra-basic message… but it may also be the most powerful sales lesson I can offer: If you want to be a successful speaker, if you want to get more business, if you want speakers bureaus to notice you… close your mouth every now and then. Yes, you are paid […]
Happy New Year! This is our first Succeed Speaking post of 2010, and our first-ever Tech Tools feature, where I’ll introduce different technology solutions that may be valuable to professional speakers. In the spotlight in this edition is TalkShoe. Ever heard of it? If you’re looking for a super-easy way to start publishing your own […]