The Art, Science, and Business of Speaking
I shared six ways to write presentation titles that capture attention in this week’s newsletter, including: Communicate a distinct benefit/solution. Spark curiosity. Establish credibility. Demonstrate your (or your presentation’s) uniqueness. Appeal to the client’s needs/challenges. Create a sense of urgency or action. (If you’d like to see some sample applications of those six approaches, you […]
photo credit: Steve Snodgrass John, a reader of the Succeed Speaking newsletter, asked the following question this week: Is it appropriate to offer a speakers bureau a larger commission than is customary or an additional monetary incentive to secure a booking in this economy where there are so many qualified speakers ready and available to […]
photo credit: downing.amanda Thanks to Google TV Ads, you can… without breaking the bank! That’s right, even the little guys like you and me can get on TV and reach thousands of people for just 100 bucks or so (according to case studies I’ve seen). If you’ve got $1,000 or more, you can reach millions […]
I gave my take on how speakers can (and should) apply Guy Kawasaki’s “opposite test”* in this week’s edition of the Succeed Speaking newsletter. Now the microphone is yours. What are your two cents? *”See if your competition uses the antonyms of the adjectives that you use [to describe your business]. If it doesn’t, your description […]
If you know me, you know I love comedy! One of my favorite stand-up comedians is the late, great Mitch Hedberg. Unfortunately (for me) I discovered his brilliance a little too late and never had the opportunity to see him perform live. One of his bits came to mind just the other day: “I was in a […]
In this week’s edition of the Succeed Speaking newsletter, I responded to the following question from a subscriber: What is it about a keynote that will result in referrals? As a speaker, you should see every single booking as an opportunity to generate more bookings, whether through referrals or repeat business. This is how all […]