The Art, Science, and Business of Speaking
[leadplayer_vid id=”50BD20C666FDA”] [sws_divider_padding] You’ve got video on your website, right? The overwhelming majority of clients and prospects have told me that’s the first thing they’re looking for when they come to a speaker’s profile. Thankfully, it’s pretty easy to get video on your site these days — especially with YouTube. […]
When speakers ask me how to get more exposure for their speaking business, I often advise that they think of themselves as the leader of a movement. Why? Because when you’re leading a movement, then you’re about something bigger than yourself. By its very nature, a movement is about drawing […]
Wondering how to introduce your new presentation to prospective clients? Or wondering how to launch your brand new speaking business? Nothing works better than a great email campaign anchored by some high-content videos (three of them, as a matter of fact). Watch the video above and you’ll get a […]
There was a fascinating piece in the Tech section of Fortune.com a few days ago about how Conan O’Brien (former host of NBC’s The Tonight Show; currently host of Conan on TBS) found his life “disrupted by the digital world” and reinvented himself to become even more popular, reaching even […]
Hubspot, a company specializing in inbound marketing, compiled 101 marketing charts and graphs which is worth a look, but there’s one slide in particular that I want to highlight: What does this mean to you and your speaking business? Earlier this year, I wrote the What Is Your Website Doing […]
We’re well into the fourth quarter of 2010, and while you’re working away to close the year strong, it’s not too early to start thinking about how you’ll attack 2011.
Here are 21 ideas to give you a spark (in no particular order):
1. Make a plan. (As basic as it sounds, how many of us have been guilty of just “winging it”?)
2. Launch an e-learning program. Virtually everyone you speak to during the year is a potential enrollee, as are your book buyers, website visitors, and others. You could even offer customized programs for individual client organizations as add-ons to your keynotes.
3. Target new, largely untapped (by you) sectors or industries. Maybe there’s a particular market you’ve always felt you could help, or maybe you’ve had great success with a few companies in a certain industry.