The Art, Science, and Business of Speaking
As a speaker, author or thought leader, capturing leads, making real connections with those leads, and ultimately converting them into paying customers is the lifeblood of your business. How are you doing with that? Evaluate your current lead management practices by answering “True” or “False” to these 10 statements: I […]
Use Twitter Search to find speaking opportunities. This is far from the optimal way to benefit from Twitter, but if you really want to give it a try, you can. (Tip: Use the advanced search to filter out unwanted results — for example, if you were searching for tweets that […]
There was a fascinating piece in the Tech section of Fortune.com a few days ago about how Conan O’Brien (former host of NBC’s The Tonight Show; currently host of Conan on TBS) found his life “disrupted by the digital world” and reinvented himself to become even more popular, reaching even […]
From the Succeed Speaking newsletter: Chances are, you’ve seen one of those funny-looking boxes by now (like the one on the right). What the heck is it? Do you have one of your own? Do you need one? It’s time for some answers, starting with… Yes, in my opinion, you […]
As a speaker, you’ve got lots of papers to manage, right? Receipts… Contracts… Questionnaires… Evaluation Forms… YUCK! You can actually replace a lot of papers using a variety of web apps that are available. A few ideas: Use Wufoo or Formstack for your pre-event questionnaires and other forms Use Docusign […]
I’ve been reading David Meerman Scott’s The New Rules of Marketing & PR since being given a copy at the National Speakers Association convention last week. I haven’t finished it yet, but I can tell by what I’ve read so far that this is absolutely a must-read if you’re trying […]