The Art, Science, and Business of Speaking
photo credit: marbla123 Just a simple question for you this week, and I’d love to hear your feedback: Do you see yourself as the steward or the star in your speaking business? One definition of steward, according to Merriam-Webster, is “one appointed to supervise the provision and distribution of food […]
Your value as a speaker is not in what you know… It’s in what you can help others do. [ad code=4 align=center] Last week we wrapped up the Succeed Speaking Summer Marketing Camp, and I opened the final session by speaking about Dr. BJ Fogg’s Behavior Model. (Dr. Fogg is […]
Rarely do I talk to a speaker who is indifferent about having products in his or her business. Most speakers are either enthusiastic about the benefits products bring to their businesses, or they hate products and say, “I don’t want to sell anything!” It’s unfortunate that products have come to […]
Let me begin by asking you a series of questions. Do you believe you have a valuable message to share? Of course… Can you share all of your insights/expertise in 45-90 minutes (a typical keynote)? Of course not… So are you offering some way people can “take you home” — […]
Do you have a message and/or expertise that can help people? Of course you do. Are you able to “download” everything you have to offer in a 45-90 minute keynote? Of course not. So do you currently have products or resources that allow your attendees to “take you home” […]