The Art, Science, and Business of Speaking
We all know how important testimonials are in building your speaking business — especially good testimonials (i.e. the ones that say more than “Bob is such a great guy!”). The thing is, most clients want to give you a great testimonial after a successful engagement. But you’ve heard of writer’s […]
When speakers ask me how to get more exposure for their speaking business, I often advise that they think of themselves as the leader of a movement. Why? Because when you’re leading a movement, then you’re about something bigger than yourself. By its very nature, a movement is about drawing […]
Email marketing… Social media marketing… Content marketing… Pay-per-click… Search engine optimization… Oh my! Do you ever (always) feel overwhelmed by it all? What do you do? The fine folks over at Unbounce have put together a great infographic to guide you through the process of marketing yourself more effectively online […]
A well-established speaker wrote to me a few weeks ago to share his thoughts about speakers raising their fees “beyond what they are worth” — before they have “earned” their fee level. Since setting fees is one of the topics I’m asked about most frequently by speakers, I thought […]
The brand new marketing training program from Succeed Speaking — combining the expertise of keynote speaker and award-winning marketer Allan Karl and leading speaker agent Shawn Ellis — is now open for registration… and if you act fast (by midnight tonight) you can get in for just $99! Never before […]
During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp, one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. I […]