The Art, Science, and Business of Speaking
Embed from Getty Images While most people are still talking about the Super Bowl this morning–it was awesome!!–I keep thinking about the Republican Presidential Debate. (Yes, that probably says something about me.) Two things in particular struck me. First, this was hilarious: And second, as someone who has worked with professional […]
[leadplayer_vid id=”50BD20C666FDA”] [sws_divider_padding] You’ve got video on your website, right? The overwhelming majority of clients and prospects have told me that’s the first thing they’re looking for when they come to a speaker’s profile. Thankfully, it’s pretty easy to get video on your site these days — especially with YouTube. […]
As a speaker, author or thought leader, capturing leads, making real connections with those leads, and ultimately converting them into paying customers is the lifeblood of your business. How are you doing with that? Evaluate your current lead management practices by answering “True” or “False” to these 10 statements: I […]
photo credit: marbla123 Just a simple question for you this week, and I’d love to hear your feedback: Do you see yourself as the steward or the star in your speaking business? One definition of steward, according to Merriam-Webster, is “one appointed to supervise the provision and distribution of food […]
Your value as a speaker is not in what you know… It’s in what you can help others do. [ad code=4 align=center] Last week we wrapped up the Succeed Speaking Summer Marketing Camp, and I opened the final session by speaking about Dr. BJ Fogg’s Behavior Model. (Dr. Fogg is […]
This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. That means […]