The Art, Science, and Business of Speaking
As my dear friend Byrd Baggett says, “You’re either green and growing or ripe and rotting.” That’s why you always have to have a growth-oriented mindset for your speaking business. There is no “let’s keep it right here” middle ground. You can’t put it on cruise control. But growing your […]
Rarely do I talk to a speaker who is indifferent about having products in his or her business. Most speakers are either enthusiastic about the benefits products bring to their businesses, or they hate products and say, “I don’t want to sell anything!” It’s unfortunate that products have come to […]
Let me begin by asking you a series of questions. Do you believe you have a valuable message to share? Of course… Can you share all of your insights/expertise in 45-90 minutes (a typical keynote)? Of course not… So are you offering some way people can “take you home” — […]
Do you have a message and/or expertise that can help people? Of course you do. Are you able to “download” everything you have to offer in a 45-90 minute keynote? Of course not. So do you currently have products or resources that allow your attendees to “take you home” […]
This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. That means […]
Wondering how to introduce your new presentation to prospective clients? Or wondering how to launch your brand new speaking business? Nothing works better than a great email campaign anchored by some high-content videos (three of them, as a matter of fact). Watch the video above and you’ll get a […]