The Art, Science, and Business of Speaking
We all know how important testimonials are in building your speaking business — especially good testimonials (i.e. the ones that say more than “Bob is such a great guy!”). The thing is, most clients want to give you a great testimonial after a successful engagement. But you’ve heard of writer’s […]
photo credit: marbla123 Just a simple question for you this week, and I’d love to hear your feedback: Do you see yourself as the steward or the star in your speaking business? One definition of steward, according to Merriam-Webster, is “one appointed to supervise the provision and distribution of food […]
The National Speakers Association’s 2011 Annual Convention starts this weekend and it promises to be “rad, relevant, fresh, practical, fun and thought-provoking.” I would add overwhelming to the list… unless you go in with a plan. Do you have plan? If not, let me give you one. (You can adapt […]
A well-established speaker wrote to me a few weeks ago to share his thoughts about speakers raising their fees “beyond what they are worth” — before they have “earned” their fee level. Since setting fees is one of the topics I’m asked about most frequently by speakers, I thought […]
During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp, one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. I […]
If you find yourself getting less-than-desirable results from your marketing campaigns… If you struggle with reaching your target clients… If the thought of marketing causes you pain… 🙂 Then please register now for our inaugural Succeed Speaking Summer Marketing Camp! I’ve teamed up with a true marketing guru — with […]